The Soft Foundation's research has shown a number of factors conspiring against the United States poorest families. These include rising unemployment, rising food prices, a housing crisis and increased emotional stress. Add to this the pandemic and a continued spread between the haves and the have nots.

Families need immediate financial help and emotional support to maintain there dignity and remain productive members of society. We know that growing numbers of families in the USA are struggling to provide their children with basic essentials. This project will help us reach out to more families affected by the recession, supporting them to meet their need for essential items and avoid incurring unmanageable debts.

These issues can have a huge impact on the stability of family life, and will have a significant impact on the health, well being and development of children.

The Soft Foundation believes that families facing these difficulties should have the support they need to become stronger, happier and healthier. With the right kind of support, families can overcome their difficulties and give their children hope for a brighter future.

If you are a person, group or family that is fortunate enough to have extra resources then please join us in helping those less fortunate.